Entitled 'Recognizing reality: multiple use of rural water supply systems', this case study documents the experience of some areas in Cali in meeting the multiple demand and need for water in rural areas. The study is entered into with an understanding that there is a strong demand for small-scale productive use of water and that all too often, water supply systems are designed to only meet domestic demands. Based on the findings of the case study, experiences in Cali reflect the importance of developing integrated solutions to people's water needs and the push for institutional innovation and design to bridge the needs of the reproductive and productive domains.